Thai consumers have a wider choice of products than ever before in the beverage sector, particularly in the carbonated soft drinks (CSD) category. Thailand is a tropical country that is warm and humid all year round, making CSD a popular choice for Thais when they want to get out and refresh.
CSD has developed over the past few years as the most performing category in the beverage space. Leading companies in this category have introduced new brands, flavors, segments, and benefits such as sugar-free, health-promoting ingredients, and superior taste.
Kantar Worldpanel closely monitors Thai consumers' out-of-home (OOH) consumption behavior, including beverages. This provides the best case study to help understand how the country's broad FMCG market is evolving.
The data shows how important this category is within Thailand. A huge number of his 90% of urban consumers buy his CSD for drinking outside the home more than 22 times a year, and he spends more than $ 0.54 on one purchase.
In this report,Uncovering thirst trends in Thailand's carbonated drinks market” delves into data to explore purchasing and consumption behavior, including popular formats, flavors, and segments that are currently driving the market.
We uncover key trends that brands need to understand to get more consumers choosing their products, including Thailand's changing demographics and desire for health benefits. For example, most Thai consumers today want beverages with low or no sugar, yet still taste good.
To increase CSD adoption, many CSD manufacturers and brands are diversifying their product offerings to meet the needs and desires of shoppers. Innovation is one of the key factors we leverage to attract more shoppers, foster repeat business, and attract consumers to buy more often.
As a result of this innovation drive, an important new segment is emerging, and the report highlights functional carbonated beverages. These are his CSD products with added vitamins and health benefits. This segment is rapidly gaining buyers and driving penetration across the CSD category. This shows that it can attract buyers from outside the traditional CSD market.
Kantar's Out of Home (OOH) panel continuously tracks the products that urban shoppers purchase for OOH consumption. For yourself, to share with others, or to give to others. This panel helps brands and manufacturers understand shopper buying behavior in a market that is difficult to track and highly complex.
Thai consumers have a wider choice of products than ever before in the beverage sector, particularly in the carbonated soft drinks (CSD) category. Thailand is a tropical country that is warm and humid all year round, making CSD a popular choice for Thais when they want to get out and refresh.
CSD has developed over the past few years as the most performing category in the beverage space. Leading companies in this category have introduced new brands, flavors, segments, and benefits such as sugar-free, health-promoting ingredients, and superior taste.
Kantar Worldpanel closely monitors Thai consumers' out-of-home (OOH) consumption behavior, including beverages. This provides the best case study to help understand how the country's broad FMCG market is evolving.
The data shows how important this category is within Thailand. A huge number of his 90% of urban consumers buy his CSD for drinking outside the home more than 22 times a year, and he spends more than $ 0.54 on one purchase.
In this report,Uncovering thirst trends in Thailand's carbonated drinks market” delves into data to explore purchasing and consumption behavior, including popular formats, flavors, and segments that are currently driving the market.
We uncover key trends that brands need to understand to get more consumers choosing their products, including Thailand's changing demographics and desire for health benefits. For example, most Thai consumers today want beverages with low or no sugar, yet still taste good.
To increase CSD adoption, many CSD manufacturers and brands are diversifying their product offerings to meet the needs and desires of shoppers. Innovation is one of the key factors we leverage to attract more shoppers, foster repeat business, and attract consumers to buy more often.
As a result of this innovation drive, an important new segment is emerging, and the report highlights functional carbonated beverages. These are his CSD products with added vitamins and health benefits. This segment is rapidly gaining buyers and driving penetration across the CSD category. This shows that it can attract buyers from outside the traditional CSD market.
Kantar's Out of Home (OOH) panel continuously tracks the products that urban shoppers purchase for OOH consumption. For yourself, to share with others, or to give to others. This panel helps brands and manufacturers understand shopper buying behavior in a market that is difficult to track and highly complex.