PTT Global Chemical Public Company Limited (GC) is increasing the value of used plastics through the 4th GC Upcycle Upstyle Project. Cooperating with GC YOUTURN and his GEN S partners, consisting of 8 prominent business partners and his 12 famous fashion brands and designers in Thailand, who are committed to the systematic management of recycled plastics GC is working on creating a wide range of eco-fashion. Under the theme of “design for sustainable living,” which emphasizes the fusion of design and sustainability, we will develop products and lifestyle items that utilize used plastic materials. This year, the event reached new heights with the “GC Sustainable Living Symposium 2023: WE are Gen S'' held at Royal Paragon Hall, Siam Paragon.
Dr. Chhaya Chandavas, Executive Vice President, Sustainability, PTT Global Chemical Public Company Limited (GC) said, “Environmental issues concern us all. One of the fundamental principles of sustainable living is the creation of new resources. GC adopts the principles of circular economy and, through the GC YOUTURN platform, uses circular economy principles to reduce the consumption of waste and promote its reuse. We manage plastics efficiently.The GC Upcycling Upstyling project was conceived to transform plastics by combining innovative design concepts and sustainability.Turning waste into valuable products that meet modern lifestyles. We transform it into a functional product.”
For four consecutive years, the GC Upcycling Upstyling project has consistently achieved outstanding success through the collaborative efforts of GC and the various partners that are part of the GC YOUTURN Partners initiative. Over the past three years, the project has received an overwhelmingly positive response. This year, GC forged strategic collaborations with leading Thai fashion brands and visionary designers known for their expertise and creativity in sustainable and eco-friendly design. Together, they embarked on a mission to increase the value of recycled plastic. Under the guidance of Ecodesign, this partnership resulted in his impressive collection of 15 prototypes. These were meticulously crafted from the recycling of 992 discarded plastic bottles, resulting in him saving over 17.4 kilograms of greenhouse gas emissions in carbon dioxide equivalent. These prototypes will be further developed into fashion and lifestyle products, broadening the reach through enhanced marketing strategies and expanded distribution channels, marking the expansion of GC's upcycling business.
Here's a collection of 15 innovative prototypes from two unique collaborations.
GC Partners X fashion brand includes 8 collections
- Cafe Amazon x VICKTEERUT: Introducing the “VICKTEERUT for Cafe Amazon'' collection, which features everyday essentials for an urban lifestyle. This special line includes tote bags, iPad bags, and card lanyards, all infused with his Vickteerut signature design aesthetic.
- Pataya Food Group x VICKTEERUT: Introducing a collection of children's sportswear including shirts, pants and caps, designed with practicality in mind while capturing the vibrant spirit of childhood sports. These items will be donated to Wat Klong Kru School in Samut Sakhon so students can wear colorful outfits for sports activities.
- KBank x DISAYA: Introducing the Blooming collection, which features fabric bags, versatile card bags that double as coin pouches, water bottle cases with convenient wrist straps, stylish shoulder bags, practical water bottle pouches, and more. A stylish card case. Each of these items features DISAYA's exquisite hand-painted daisy floral print, harmoniously blended with KBank's signature color scheme. This collaboration not only embodies the art of upcycling, but also reflects the evolving perspective of today's lifestyle.
- Thai Red Cross Society x DISAYA: Introducing the “Thank You Letter” collection, which features a wide range of stylish and practical items such as pillowcases and umbrellas. These products not only combine fashion and function, but also follow the principles of sustainability, beauty and everyday convenience. This collection is inspired by the idea of conveying messages of gratitude and blessings.
- Siam Piwat x Leisure Projects: Introducing the Leisure ECO Holiday collection featuring versatile pants and reversible hats. Leisure Projects' signature graphics seamlessly blend creative design with practical functionality.
- L'Occitane x Shaka: Introducing the “Mademoiselle dans Le Jardin” collection. Showcasing a range of pants, hats and bags decorated with Shaka's signature print designs and featuring one of his signature L'Occitane products, shea butter.
- AIS x AKKARA BANGKOK: Introducing the “Chokdee Kub Unchai” collection. Carefully selected everyday essentials designed for convenience, all made from upcycled fabric materials derived exclusively from 100% post-consumer plastic bottles.
- SANSIRI x Fah Chak: Introducing The Mirage collection, featuring lounge chairs, plush pillows, stylish pool umbrellas and more, inspired by timeless Georgian style. Discover exclusively at Settasiri Donmuang Project.
UPTOYOU X fashion brand launches 7 collections
UPTOYOU, an eco-friendly fashion brand made from post-consumer plastic, collaborates with seven of Thailand's leading fashion designers to create fresh products that incorporate innovation and sustainable materials, especially GC UPCYCLING's Revife Fiber. We created a product collection together. This collaboration includes:
- TAKTAI: Introducing Craft it Well, a product designed with the planet in mind. Made from recycled fibers, this unique product embodies TAKTAI's commitment to sustainability. The brand's signature craftsmanship is evident in the intricate folds and braiding that adorn the hems of the shirts.
- iCONiC: Introducing “Eco with Friends”. This is a collection that showcases everyday essentials in vibrant colors, designed with portability in mind. This collection embodies the idea that “love and care for the environment should start from childhood.”
- PAINKILLER Atelier: Introducing “Come Rain Come Shine”, a carefully selected collection that highlights the superior quality of waterproof umbrella fabric and durable canvas. The collection features raincoats and fabric bags designed to complement independent living.
- Q Design and Play: Introducing Go Wild, featuring a jacket adorned with a camouflage print that blends seamlessly with forest imagery. This streetwear piece can easily complement anyone's daily wardrobe and transform into a stylish bag if needed.
- TA.THA.TA: Introducing the “Be Right Bag” collection. Made from upcycled fabric made from recycled plastic bottles, perfect for your everyday needs. Designed to seamlessly adapt to people's ever-changing lifestyles, this bag is not only environmentally friendly, but also a joy to use.
- Hamburger Studio: Introducing the “Veganburger” collection – Introducing our amazing canvas bags. Born from a design concept that aims to transform ordinary cloth bags into stunning canvas masterpieces, offering reusability and versatility for a wide range of occasions.
- Leisure Projects: Introducing the Leisure Projects x UPTOYOU collection, inspired by a new generation's taste for combining simplicity with unique details and shapes. These items are versatile and designed to be easily combined with a variety of other items.
In addition, event attendees had the opportunity to vote for the Popular Vote Award, which recognizes the prototype that received the highest ratings from attendees in terms of creativity, beauty, and practicality. The GC Partners X Fashion Brands Popular Vote Award went to Pataya Food Group x VICKTEERUT, and the UPTOYOU X Fashion Brand Award went to TA.THA.TA.
GC strives to foster collaboration in the management of post-consumer plastics through the GC Upcycling Upstyling initiative, where design and sustainability come together to create a fashionable lifestyle within reach of everyone. The aim is to inspire creativity and infuse added value into used plastics, opening the door to sustainable business growth and encouraging lifestyles that contribute to a better world. Additionally, GC aims to serve as an inspiration for other organizations to actively collaborate on this project, fostering a stronger ecosystem for both the business sector and Thai society.
UPTOYOU's latest collection is now available at GC Circular Living Shop. For additional information or to order online, please visit UPTOYOU.